Global Trends That Will Affect Graphic Designer in 2024

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  1. Front-end Development: Explore the world of front-end web development, including HTML, CSS, and JavaScript.
  2. Back-end Development: Learn about server-side scripting, databases, and server management in web development.
  3. Responsive Web Design: Understand the importance of designing websites that adapt to various screen sizes and devices.
  4. Web Development Frameworks: Explore popular frameworks like React, Angular, and Vue.js for building interactive web applications.
  5. Web Development Tools: Discover essential tools and software used by web developers, such as code editors, version control systems, and testing tools.
  6. Web Development Best Practices: Explore coding standards, performance optimization, and security practices in web development.
  7. Content Management Systems (CMS): Learn about CMS platforms like WordPress, Joomla, and Drupal for building and managing websites.
  8. Web Hosting and Deployment: Understand the process of hosting a website and deploying it to a live server.
  9. Web Development Trends: Stay up-to-date with the latest trends and technologies shaping the web development industry.
  10. E-commerce Development: Explore the specific challenges and technologies involved in creating online stores and e-commerce websites.

These headings cover various aspects of website development, from the technical aspects of coding and design to the broader concepts and trends in the field. Depending on your specific interests and goals, you can delve deeper into any of these topics to enhance your knowledge of website development.

The 7 Worst Mistakes Graphic Designer Rookies Make—and How to Avoid Them
101 Unusual Uses of Graphic Designer

Graphic design is a craft where professionals create visual content to communicate messages. graphic design By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience

graphic design

2 . What Is Graphic Design? A Beginner’s Guide to This Creative Career

By Callie Malvik on 03/09/2020


Graphic design

4 graphic designer

When you think of graphic design, do you think of artistic advertisements? Eye-grabbing graphics designer on websites? Stunningly arranged spreads in magazines? While these examples certainly fit under the graphic design definition, the term encompasses a lot: posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces—the list goes on.

So what is graphic designer, exactly? Listing these graphic design examples is a good start, but it doesn’t paint the full picture. While covering the details and intricacies of the entire graphic design field might not be possible in one article, this high-level overview will help you better understand this creative career field.

If you’re at all interested in becoming a professional graphic designer, keep reading to learn the basics of the field.3

3 First, what is a graphic design?

According to the  American Institute of Graphic Arts (AIGA), graphic designer is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.

“Graphic designer takes graphical and textual elements and implements them into multiple types of media,” says designer  Alexandros Clufetos, when asked to elaborate on the graphic design definition. “It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.”

Graphic designer can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.

“Every day, we take many of the subtly artistic things around us for granted. But hidden in every magazine corner, exit sign or textbook lies a set of design ideas that influence our perceptions,” says Jacob Smith, founder of illustration studio  ProductViz.

It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, it is also used in other contexts and graphic design work is often created purely as a means for artistic expression.

5 Graphic design basics

To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up designer. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.

These graphic design elements include:

  • Color
  • Form
  • Line
  • Shape
  • Size
  • Space
  • Texture

Graphic designer also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.

These graphic design principles include:

  • Balance
  • Contrast
  • Emphasis
  • Movement
  • Proportion
  • Rhythm

You’ve heard the old saying that “rules are meant to be broken,” which can certainly ring true in this case. However a good graphic designer must first understand these principles before making the conscious decision to break them.

Types of Graphic Design

As mentioned earlier, there is no single graphic designer meaning. Graphic designer is composed of many fields and specializations, ranging from print and web design to animation and motion graphics. Graphic design offers opportunities and options for individuals of almost any interest.

If you’d asked someone 30 years ago to define graphic designer, their answer would have likely been focused on print-related examples like magazines, movie posters and advertisements. Now we’re living in the digital age, which has given birth to several new types of graphic designer.

Some of the most notable modern-day graphic design examples stem from advancements in technology. Here’s a glimpse of some of these types of graphic design:

  • Website design involves creating engaging and intuitive web pages for users. This includes overall layout, color scheme and navigation.
  • User experience (UX) design is focused on ensuring a website or application is easy and satisfying to use. These designers emphasize value, usability, adoptability and desirability.
  • Motion graphics design—or animation—brings visual elements to life through special effects, TV shows, video games and movies.
Common graphic design jobs

With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.

Demand for “traditional” graphic designers who work primarily for print publishers has fallen substantially, but that doesn’t tell the whole story. Employment of graphic designers in computer systems design services is projected to grow by 24 percent through 2028, according to the  Bureau of Labor Statistics (BLS).1 Much of this demand is spurred by business’ and organizations’ increased need for digital graphics and imagery as they aim to increase their digital presence.

So with that said, what are some common graphic design job titles? We analyzed more than 30,000 job postings calling for a graphic design degree over the past year.2 The data helped us determine the most common job titles:

  • Graphic designer
  • User experience (UX) designer
  • Web designer
  • Art director
  • Creative director

As you can see, once armed with the proper knowledge and training, there are several graphic design job options out there. You have the ability to cater your career to your personal skills and interests.

Popular graphic design tools

Now that you know what types of jobs and specializations are out there, it’s helpful to familiarize yourself with the graphic design tools that help get the job done. One of the most basic, and least expensive, tools designers use is a sketchbook. Graphic designers will often sketch out ideas or rough drafts on paper before turning to a computer to complete the process.

That being said, computers and design software are essentials in today’s digital climate, even if you are designing for print. The type of computer you need is based on preference, but when it comes to software, Adobe products such as Photoshop, Illustrator and InDesign are mainstays in the graphic design world. If you are just beginning and don’t want to commit to the high price tag Adobe products often carry, similar free open-source software such as  GIMP can help you begin to master the basics.

Lastly, ideas and inspiration are what a graphic designer needs most. “You need to have a solid concept serving as the foundation of your design and communication,” explains Chad Birenbaum, co-founder of  Duckpin Design. “This concept and idea needs to work on paper first and then the computer should be used as a tool to bring the concept to life.”

Graphic designers gain inspiration from the world around them, so if you are worried you aren’t creative enough, go outside, bounce ideas off your peers or seek ideas from the internet. There plenty of inspiring graphic design blogs that can help get your creative juices flowing.

4.Create your future in graphic design

What is graphic design, exactly? As you’ve just learned, there isn’t a one-size-fits-all definition. There are countless ways to use graphic design to solve business problems or evoke inspiration. It’s up to you to determine what graphic design means to you and your future career.

Having an eye for design is a great start, but do you possess the other natural traits of a graphic designer? Find out in our article, “Should I Be a Graphic Designer? 6 Questions You Should Be Asking First.”

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [accessed February 2020]. Information represents national, averaged data for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.
2Burning-Glass.com (analysis of 32,238 graphic design degree job postings, Feb. 01, 2023 – Jan. 31, 2024).

EDITOR’S NOTE: This article was originally published in 2017. It has since been updated to include information relevant to 2023.

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About the author

Callie is the Content Manager at Collegis Education, overseeing blog content on behalf of Rasmussen University. graphic designer She is passionate about creating quality resources that empower others to improve their lives through education.

Posted in Graphic Design

Graphic design communication

Graphic design is the craft of planning and creating visual content to communicate ideas and messages. Graphic design is everywhere you look in the digital age — from billboards to cereal boxes to mobile apps. By incorporating different elements and principles, these designs can influence our perceptions and emotions.

Graphic design is also known as communication design, and Graphic Designers are essentially visual communicators. They bring visual concepts to life, most commonly through graphic design software, and inform or engage consumers through text, graphics and images.

Graphic design is one way that companies connect with consumers. Design can be used to promote and sell products, to convey a message, or to develop a brand identity. Though some graphic design has a commercial purpose, Graphic Designers combine art and business, so the creative process is informed in part by business goals.

efore we dive into the 8 types of graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.

Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. 

Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

Whether you are an aspiring designer or seeking design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job.

The 8 fundamental types of graphic design are:

graphic designer
The Latest Graphic Designer Trends: Hip or Hype?
  1. Visual identity graphic design
  2. Marketing & advertising graphic design
  3. User interface graphic design
  4. Publication graphic design
  5. Packaging graphic design
  6. Motion graphic design
  7. Environmental graphic design
  8. Art and illustration for graphic design

1. Visual identity graphic design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

By smidesign

By Agi Amri

By lepro

By ludibes

Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logostypographycolour palettes and image libraries that represent a brand’s personality statugy . In addition to the standard business cards and corporate stationery, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

What is graphic design?

Graphic design is a form of communication that uses colors, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business’ success.

Graphic designers create images and layouts for some of the following:

  • Company brand identity (logos, typography, and color palettes)
  • User interfaces on apps and websites
  • Books, magazines, newspapers, and other publications
  • Product packaging
  • Advertisements and commercials
  • Signage for stores, transportation, stadiums, and event spaces
  • Video games

Where do graphic designers work?

Since graphic designers can work in many settings, your tasks and responsibilities may vary. You may work in-house at a company or agency, or at home as a freelancer. Graphic designers often work in:

  • Ad agencies
  • Web design firms
  • Marketing firms
  • Print and online publishers
  • Online and brick-and-mortar retailers
  • Non-profit organizations

Read more: Graphic Design Jobs: Guide

Skills needed to become a graphic designer: A to Z

If you’re naturally creative and have a good eye for visually compelling design, a career in graphic design may suit you well. Nurture your talent as a graphic designer by spending time building a few key skills.

  • Audience targeting helps you identify and analyze who the design is intended to appeal to and why.
  • Color theory is a series of rules and guidelines you’ll apply to your work to create aesthetically pleasing visuals.This involves choosing an appropriate color palette for a project and understanding how people perceive color in various situations.
  • Communication skills help you communicate, actively listen, problem-solve, and understand what clients and other stakeholders need when collaborating on a project. 
  • Computer-aided design (CAD) software help you create complex two- and three-dimensional designs. Some of the computer software programs used in graphic design include Adobe Photoshop, Adobe Illustrator, InDesign, Dreamweaver, Paintshop Pro, and Corel Graphics Suite.
  • Computerized sketching gives you creative flexibility that sketching and coloring by hand cannot offer. Sketching software also allows you to quickly implement changes to a design.
  • Layout helps you to effectively manipulate the visual space of a print page or screen to attract readers or visitors.
  • Typeface design helps you tell appropriate, pleasing, and easy-to-read stories by using the right categories of font and typeface.
  • Website development gives you the knowledge to design on various content management platforms. Although it may not always be necessary, an understanding of multiple programming languages, such as HTML and CSS, can also go far.

When you pursue a career in graphic design, you get to flex your creative skills and put them to use while you learn and implement new technologies in your work. If you want to have a critical hand in shaping how a company, brand, or product comes across to the world, it’s worth pursuing a career in graphic design. 

How much do graphic designers make?

According to the US Bureau of Labor Statistics (BLS), the median annual salary for graphic designers is $50,710 as of 2021, or $24.38 per hour [1]. Those working in advertising and public relations tended to earn on the higher end of the pay scale.

Job outlook for graphic designers

As with many creative fields, the job outlook for graphic designers is highly competitive. The BLS predicts that there will be a 3 percent increase in the need for graphic designers from 2021 to 2031. This is slower-than-average growth due in part to the decline in design jobs at newspapers, magazines, and traditional print publishing companies, balanced by an increase in the digital presence of companies. Demand for online design is projected to increase, according to market research company IBISWorld [2]. 

How to become a graphic designer

If you’re ready to pursue a career in graphic design, follow the steps below to streamline your process:

1. Get a graphic design education.

According to Zippia’s analysis of over 120,000 graphic designer resumes, 68 percent of graphic designers have a bachelor’s degree, while 23 percent have an associate’s degree [3]. Earning a graphic design degree (or degree in a related field) helps you build foundational career knowledge and gives you opportunities to begin building a portfolio of work to show potential employers.

Look for programs accredited by the National Association of Schools of Art and Design. Coursework in these programs generally includes principles of design, computerized design, printing techniques, studio art, and website design.

2. Gain exposure to the field.

While enrolled in a design program, be sure to build relevant skills to make yourself more competitive when you’re job-hunting for a graphic design position, including:

  • Getting an internship and working with more experienced designers in a real-world setting
  • Volunteering your design skills to local charitable organizations
  • Pursuing certification in popular graphic design products like Adobe.
  • Joining a design organization. Membership often comes with access to networking and professional development opportunities. You can join the American Institute of Graphic Arts (AIGA) at different levels, including student, emerging, professional, leader, or educator. 

Glossary of graphic design terms

CMYK: A color model typically used in print visuals that stands for the four colors used in ink plates: cyan, magenta, yellow, and key (black)

Hex code: A six-digit HTML code that represents a color used in a computer design program

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